Since 2014, I have been working intensively on SEO. During this time, I have built my own projects, founded an SEO agency, worked as an SEO consultant, and developed innovative strategies as a Product Developer in the iGaming sector. In the process, I learned not only what works – but above all, why.
With SEO Kreativ, I want to share my knowledge, test new methods, and provide real insights into the world of search engine optimization. My goal is to make SEO understandable and practical – with real data, transparent analyses, and proven strategies.
I find the intersection between SEO and Artificial Intelligence particularly exciting. AI tools are changing the way we create, analyze, and optimize content. I use AI specifically as a tool – not as a substitute for strategic thinking, but as an amplifier for better results.
I am convinced that with the right approach, SEO is accessible to everyone – without jargon, but with clear, actionable concepts.
SEO Consultant & Product Developer
I am Christian – SEO Expert & Consultant.
Thinking SEO creatively & sharing knowledge
Since 2014, I have been helping companies become visible on Google – with data-driven strategies, technical know-how, and the targeted use of AI tools. No jargon, just clear concepts that you can implement right away.
12+
Years of SEO
92+
Expert articles
3in1
SEO · AI · GEO
Saarbrücken, Saarland
SEO experience since 2014
Product Developer iGaming.com
AI-supported SEO strategies
My Story
From Technical Draftsman to SEO Consultant
I am Christian, born in 1985 in Saarland, where I still live with my family today. My path into search engine optimization didn't start directly – but through a hobby that quickly became more.
Until 2014, I worked as a technical draftsman in structural engineering. On the side, I started my first own web project. What began as an experiment developed into a real passion – and I realized that my professional future lay here.
My Expertise
What I can do for you
My work combines technical know-how with strategic thinking. Here are the areas where I support my clients and projects.
Technical SEO
Crawling, indexing, Core Web Vitals, site architecture, and structured data – the technical foundation for rankings.Content Strategy
Semantic keyword research, topic clusters, and editorial planning for content that ranks and converts.Google Algorithm Analyses
Evaluation of Core Updates, ranking volatilities, and data-driven actionable recommendations for your strategy.Semantic SEO
Building topical authority, entity optimization, and thematic depth for sustainable visibility.Product Development
SEO-driven product concepts in the iGaming sector – from market analysis to technical implementation.AI & SEO
Targeted use of AI tools for content creation, data analysis, and workflow automation – as an amplifier, not a replacement.Mission & Values
What I stand for
SEO is more than keywords and algorithms – it requires analytical thinking, creative effort, and continuous learning. These principles guide my work.
My Mission
Sharing knowledge transparently
With SEO Kreativ, my goal is to share knowledge transparently, test new strategies, and develop practical solutions.
Making SEO accessible to everyone
Not through complex jargon, but through clear, understandable explanations and directly applicable concepts.
Relying on real data
Instead of pure theory, I rely on real data, proven methods, and sustainable optimization techniques.
My Values
Transparency & Openness
Open insights into tests, strategies, and real SEO experiences – no marketing fluff.
Data-driven decisions
Every recommendation is based on tested methods and measurable results.
Practice over theory
Strategies that have proven themselves in the real web – not just on paper.
Creativity & Innovation
Thinking outside the box, trying new paths, and constantly advancing SEO.
My Journey
Milestones of my SEO journey
Until 2014
Technical Draftsman in Structural Engineering
Training and employment as a technical draftsman in structural engineering – this is where the fascination for web projects developed on the side.
From 2014
First own projects & Freelancing
Part-time entry into the SEO world: building my own web projects, achieving initial rankings, and learning to understand Google's mechanisms.
2018 – 2021
Freelancing – SEO Consultant & own projects
Full transition to SEO freelancing: client consulting, niche projects, and building a broad portfolio of SEO experience.
2020 – 2022
CEO – Agency for Internet Services Ott & Stefen
Founding and managing the SEO agency Turbo-SEO – client acquisition, strategy development, and team building as Managing Director.
From 2021
Product Developer at iGaming.com & SEO Consultant
Developing SEO-driven product strategies in the iGaming sector while continuously providing SEO consulting for external clients and projects.
2025 – Present
SEO Kreativ goes online
Launch of seo-kreativ.de as a knowledge platform for practical SEO strategies, Google update analyses, and the use of AI in SEO.
Frequently Asked Questions
Hiring an SEO Expert: What You Should Know
What does an SEO expert do?
An SEO expert analyses why a website is not ranking where it should in Google - and fixes it systematically. This includes technical audits (crawlability, Core Web Vitals, schema markup), content strategy (keywords, topical authority, competitive analysis) and link building. The difference to a general online marketer: an SEO consultant understands the mechanisms behind the Google algorithm and can justify decisions with data - not gut feeling.
How much does an SEO consultant cost?
It depends on the scope. As a freelance SEO expert, I work on a project basis (individual audits) or on a retainer basis for ongoing support. Experienced SEO consultants in Germany and the DACH region typically charge between 80 and 200 euros per hour. Cheaper is not automatically better: anyone advertising very low monthly rates cannot deliver serious results.
How do I recognise a good SEO expert?
Three things give it away: First, a good SEO expert shows you their own rankings - anyone teaching SEO should be visible themselves. Second, they explain decisions with data, not buzzwords. Third, they do not promise guaranteed Google rankings - that would simply be dishonest, because Google decides, not the SEO consultant. Also ask for case studies from similar projects.
When does an SEO expert make sense for my business?
At the latest when organic search is supposed to be a relevant traffic channel - and for most businesses, it is. Specifically: when you see competitors winning customers through Google that you want too, or when your traffic stagnates despite a strong offer. Getting started early is almost always cheaper than correcting accumulated mistakes later.
