What Is Generative Engine Optimization (GEO)? How to Become Visible in AI Answers
Key Takeaways: Generative Engine Optimization (GEO) is work on content aimed at getting cited inside the answers of generative AI systems. Those systems are ChatGPT, Perplexity, Google Gemini and the AI Overviews in Google Search. Where…
Ranking Volatility August 2026: What My Own Numbers Say
Key Takeaways: On 12 and 13 August 2026, the trade press reported notable spikes across several ranking trackers. The DataForSEO SERP Volatility Index shows a rise for those days that sits at or below the median…
Google’s crawl budget docs: more than the announced polish
Key Takeaways: Google reworked its crawl budget documentation on 22 July 2026 and announces it in the changelog as a polish. The entry promises „clarity, terminology consistency, and flow”. I put the previous day’s archived version…
hreflang done right: the four errors that happen silently
Key Takeaways: Incorrect hreflang annotations can stop working without any visible error message. Google no longer reports such errors centrally in Search Console. Since 22 September 2022 the International Targeting report has no longer been available…
44 percent of impressions gone: why I optimised nothing
In brief: My impressions fell by 44 percent within two weeks, the clicks by only 11 percent. In my data, more currently points to a measurement effect than to a broad ranking loss, and you can…
AI visibility is won per topic, not per domain
Key Takeaways: Domain authority barely predicts who owns a topic in ChatGPT. Semrush tracked 1,094 US categories with Kevin Indig over six months. The Authority Score was ahead for the topic owner in only 52.5% of…
One year of seo-kreativ.de: what one data set reveals about SEO
Key Takeaways: After twelve months of seo-kreativ.de my impressions have grown 85-fold, my clicks only 33-fold, and my click-through rate has halved - while my average position jumped from 60.5 to 9.5. That is not a…
Google Search Console Opens Up to Social & Video Content
Key Takeaways: On 7 July 2026, Google announced a new property type in Search Console: platform properties show you how your content on Instagram, TikTok, X and YouTube performs in Google Search, plus Discover and Google…
Cloudflare AI Crawler Rules: Does Your Block Lock Out Google?
Key Takeaways: Since 1 July 2026, Cloudflare has managed AI crawlers by three purposes - Search, Agent and Training - for all customers, including the free tier. That part is documented on Cloudflare’s official blog. But…
AI Overviews Opt-out: Taking Your Content Out of Google’s AI Search
Key Takeaways: Google has introduced a toggle in Search Console that removes your content from AI Overviews and AI Mode - without touching your normal rankings. According to Google it has been effective since 17 June…
Google June 2026 Spam Update: Routine or AI-Spam Offensive?
Key Takeaways: Google rolled out the June 2026 spam update on 24 June 2026 - a global spam update effective across all languages that, according to the Google Search Status Dashboard, affects Ranking and that Google…
How Semantic Search Works: Embeddings, Vectors & SBERT
Key Takeaways: Semantic search works because machines translate text into numbers: every sentence becomes a vector, and the closeness of two vectors measures how similar their meaning is. Once you understand that mechanically, modern SEO looks…
