What do you find in the SEO Kreativ blog?
Here in the SEO Kreativ blog I write about Google updates, AI Overviews and AI Mode, links and authority, content quality, crawling and indexing, GEO and LLMO, Search Console data and about how Google Search works.
Sometimes I take a Google update apart, sometimes I write a guide to one topic, sometimes I dig through my own Search Console data. For example, which internal links on this website actually make a difference. In the end it is always about what that means for your website. Not about what Google announced.
All blog posts are also in the German-language SEO blog. Use the search or just have a look around.
ChatGPT Fan-outs: What the Freshness Window Does to Your Page
Key Takeaways: Between 16.08.2026 and 20.08.2026 ChatGPT changed the syntax of its search calls. Instead of a JSON object, each search is now one line with a call type, a query, a number and sometimes a…
Google’s goto Links: Search Results Now Take a Detour
Key Takeaways: Google no longer links search results directly, but through an intermediate address on google.com/goto. On 26.08.2026 a Google spokesperson confirmed the rollout. The destination address is no longer written in the link, it is…
Internal linking: understand it, prioritize it, optimize smartly
Key Takeaways: Internal linking is every link that points from one page of your website to another page on the same website. It makes pages discoverable and it distributes weight between them. If you have been…
Google August 2026 Spam Update Complete: 2 Days, 16 Hours
Key Takeaways: The August 2026 spam update is complete. The rollout ran from 18.08.2026 to 21.08.2026 and took 2 days and 16 hours. Google has not stated which spam policies the update addresses, not even on…
What Is Generative Engine Optimization (GEO)? How to Become Visible in AI Answers
Key Takeaways: Generative Engine Optimization (GEO) is work on content aimed at getting cited inside the answers of generative AI systems. Those systems are ChatGPT, Perplexity, Google Gemini and the AI Overviews in Google Search. Where…
Ranking Volatility August 2026: What My Own Numbers Say
Key Takeaways: On 12 and 13 August 2026, the trade press reported notable spikes across several ranking trackers. The DataForSEO SERP Volatility Index shows a rise for those days that sits at or below the median…
Google’s crawl budget docs: more than the announced polish
Key Takeaways: Google reworked its crawl budget documentation on 22 July 2026 and announces it in the changelog as a polish. The entry promises „clarity, terminology consistency, and flow”. I put the previous day’s archived version…
hreflang done right: the four errors that happen silently
Key Takeaways: Incorrect hreflang annotations can stop working without any visible error message. Google no longer reports such errors centrally in Search Console. Since 22 September 2022 the International Targeting report has no longer been available…
44 percent of impressions gone: why I optimised nothing
In brief: My impressions fell by 44 percent within two weeks, the clicks by only 11 percent. In my data, more currently points to a measurement effect than to a broad ranking loss, and you can…
AI visibility is won per topic, not per domain
Key Takeaways: Domain authority barely predicts who owns a topic in ChatGPT. Semrush tracked 1,094 US categories with Kevin Indig over six months. The Authority Score was ahead for the topic owner in only 52.5% of…
One year of seo-kreativ.de: what one data set reveals about SEO
Key Takeaways: After twelve months of seo-kreativ.de my impressions have grown 85-fold, my clicks only 33-fold, and my click-through rate has halved - while my average position jumped from 60.5 to 9.5. That is not a…
Google Search Console Opens Up to Social & Video Content
Key Takeaways: On 7 July 2026, Google announced a new property type in Search Console: platform properties show you how your content on Instagram, TikTok, X and YouTube performs in Google Search, plus Discover and Google…
