One year of seo-kreativ.de: what one data set reveals about SEO
Key Takeaways: After twelve months of seo-kreativ.de my impressions have grown 85-fold, my clicks only 33-fold, and my click-through rate has halved – while my average position jumped from 60.5 to 9.5. That is not a…
Google Search Console Opens Up to Social & Video Content
Key Takeaways: On 7 July 2026, Google announced a new property type in Search Console: Platform Properties show you how your content on Instagram, TikTok, X and YouTube performs in Google Search and Discover. For the…
Cloudflare AI Crawler Rules: Does Your Block Lock Out Google?
Key Takeaways: Since 1 July 2026, Cloudflare has managed AI crawlers by three purposes – Search, Agent and Training – for all customers, including the free tier. That part is documented on Cloudflare’s official blog. But…
AI Overviews Opt-out: Taking Your Content Out of Google’s AI Search
Key Takeaways: Google has introduced a toggle in Search Console that removes your content from AI Overviews and AI Mode – without touching your normal rankings. According to Google it has been effective since 17 June…
Google June 2026 Spam Update: Routine or AI-Spam Offensive?
Key Takeaways: Google rolled out the June 2026 spam update on 24 June 2026 – a global spam update effective across all languages that, according to the Google Search Status Dashboard, affects Ranking and that Google…
How Semantic Search Works: Embeddings, Vectors & SBERT
Key Takeaways: Semantic search works because machines translate text into numbers: every sentence becomes a vector, and the closeness of two vectors measures how similar their meaning is. Once you understand that mechanically, modern SEO looks…
Do Short URLs Rank Better – or Is That Just Authority? 27,000 SERPs Tested
Raw, short URLs win. With a real external authority signal the effect shrinks by 36 % and stays tiny. 27,000 SERPs, 9 industries, open data.
Open Knowledge Format (OKF): The SEO & GEO Reality Check
Key Takeaways: The Open Knowledge Format (OKF) is an open Markdown format, published in the Google Cloud ecosystem on June 12, 2026, that packages organizational knowledge so AI agents can read it directly. It sounds like…
SEO Audits with AI Agents: Chrome DevTools MCP and the New Lighthouse Audit, Tested
Key Takeaways: Google’s official Chrome DevTools MCP lets AI agents like Claude, Cursor or Gemini drive a real Chrome – including a lighthouse_audit tool that turns technical SEO audits into an agent’s job. In parallel, the…
Google Preferred Sources: How to Become a Preferred Source in AI Search
Key Takeaways: Since 27 May 2026, Google shows preferred sources not only in Top Stories, but also in AI Overviews and AI Mode – each clearly marked with a label. It is a user-driven feature that…
Suddenly Dozens of Spam Backlinks: My Live Case Study
Key Takeaways: My domain picked up over 60 new spam backlinks in six days, all nofollow, all following the same pattern – 35 in a single day at the peak. The interesting question is not “how…
How to Optimize for Google AI Overviews: An Honest Guide
Key Takeaways: “Optimizing for AI Overviews” in the classic sense does not exist, according to Google – no markup, no switch, no special file. What counts is solid SEO fundamentals plus a few targeted levers that…
