What do you find in the SEO Kreativ blog?
Here in the SEO Kreativ blog I write about Google updates, AI Overviews and AI Mode, links and authority, content quality, crawling and indexing, GEO and LLMO, Search Console data and about how Google Search works.
Sometimes I take a Google update apart, sometimes I write a guide to one topic, sometimes I dig through my own Search Console data. For example, which internal links on this website actually make a difference. In the end it is always about what that means for your website. Not about what Google announced.
All blog posts are also in the German-language SEO blog. Use the search or just have a look around.
Cloudflare AI Crawler Rules: Does Your Block Lock Out Google?
Key Takeaways: Since 1 July 2026, Cloudflare has managed AI crawlers by three purposes - Search, Agent and Training - for all customers, including the free tier. That part is documented on Cloudflare’s official blog. But…
AI Overviews Opt-out: Taking Your Content Out of Google’s AI Search
Key Takeaways: The toggle that removes your content from AI Overviews and AI Mode is here. Since 31 August 2026 every property worldwide has it, including yours. According to Google, opting out costs you nothing in…
Google June 2026 Spam Update: Routine or AI-Spam Offensive?
Key Takeaways: Google rolled out the June 2026 spam update on 24 June 2026 - a global spam update effective across all languages that, according to the Google Search Status Dashboard, affects Ranking and that Google…
How Semantic Search Works: Embeddings, Vectors & SBERT
Key Takeaways: Semantic search works because machines translate text into numbers: every sentence becomes a vector, and the closeness of two vectors measures how similar their meaning is. Once you understand that mechanically, modern SEO looks…
Do Short URLs Rank Better - or Is That Just Authority? 27,000 SERPs Tested
Raw, short URLs win. With a real external authority signal the effect shrinks by 36 % and stays tiny. 27,000 SERPs, 9 industries, open data.
Open Knowledge Format (OKF): The SEO & GEO Reality Check
Key Takeaways: The Open Knowledge Format (OKF) is an open Markdown format, published in the Google Cloud ecosystem on June 12, 2026, that packages organizational knowledge so AI agents can read it directly. It sounds like…
SEO Audits with AI Agents: Chrome DevTools MCP and the New Lighthouse Audit, Tested
Key Takeaways: Google’s official Chrome DevTools MCP lets AI agents like Claude, Cursor or Gemini drive a real Chrome - including a lighthouse_audit tool that turns technical SEO audits into an agent’s job. In parallel, the…
Google Preferred Sources: How to Become a Preferred Source in AI Search
Key Takeaways: Since 27 May 2026, Google shows preferred sources not only in Top Stories, but also in AI Overviews and AI Mode - each clearly marked with a label. It is a user-driven feature that…
Suddenly Dozens of Spam Backlinks: My Live Case Study
Key Takeaways: My domain picked up over 60 new spam backlinks in six days, all nofollow, all following the same pattern - 35 in a single day at the peak. The interesting question is not “how…
How to Optimize for Google AI Overviews: An Honest Guide
Key Takeaways: “Optimizing for AI Overviews” in the classic sense does not exist, according to Google - no markup, no switch, no special file. What counts is solid SEO fundamentals plus a few targeted levers that…
Google GenAI Performance Reports: What the New GSC Data Offers
Key Takeaways: The report on AI visibility has been in every Search Console property worldwide since 31 August 2026. Google announced it on 3 June, after which it ran as a test for nine weeks. The…
Grounding and AI SEO: How AI Answers Get Anchored to Facts
Key Takeaways: Grounding can influence whether content gets cited in ChatGPT, Perplexity, or Google AI Overviews. AI systems anchor many - though not all - answers to live web sources via Retrieval-Augmented Generation (RAG) rather than…
