Site Reputation Abuse: How the EU Is Forcing Google’s Hand
Key Takeaways: The EU Commission has been investigating since November 2025 whether Google’s Site Reputation Abuse Policy is compatible with the Digital Markets Act. According to Reuters and Bloomberg, Google submitted a remedies offer on May…
FAQ Rich Results Are Gone – Why FAQ Schema Stays in My Stack
The Key Takeaways: Google ended FAQ rich results on May 7, 2026. What changed and what I am doing about it: Done for good: Google removed FAQ rich results from search on May 7, 2026 –…
AI Overviews Are Killing Clicks – Now Google Is Backtracking
The Key Takeaways: On May 6, 2026, Google announced five updates for AI Overviews and AI Mode – officially framed as better web discovery and more context. In my reading, these updates are the clearest acknowledgment…
Link Building Without Authority: No Budget, No Network – It Still Works
Key Takeaways: The first link is the hardest – and almost never comes through outreach. New domains aren’t just fighting competitors – they’re fighting indifference. Who links to you when you’re nobody yet? That question defines…
Commodity Content: Am I Already Replaceable? The SEO Self-Test
Key Takeaways: Since May 2025, Google explicitly recommends “unique, non-commodity content” – one of the clearest quality statements Google has ever made. Commodity Content is interchangeable – not necessarily bad, but without unique value. Good writing…
Google Search Central Live Toronto: What It Means for Your SEO
Key Takeaways: Three signals from Toronto that will change how I work going forward: Indexing is a quality issue: According to Google, “Crawled – currently not indexed” is almost never a technical rendering problem – it’s…
Nobody Knows Everything About SEO – And That’s What Makes Good Consulting
Key Takeaways: Google’s John Mueller said it publicly in April 2026: nobody knows everything about SEO. Trustworthy consulting is recognizable by the fact that it admits exactly that – instead of staging omniscience. Google operates an…
Query Processing – How Google Handles Your Search Query
Key Takeaways: Before Google ranks a single result, every search query passes through a multi-stage pipeline of parsing, AI-powered understanding and semantic expansion. Tokenization, stop word analysis, synonym expansion and entity recognition all happen before ranking…
Zero-Click Search: When Google Answers Before You Click
Key Takeaways: Over 58% of all Google searches end without a click to an external website – in Germany, Sistrix reports 265 million clicks lost per month due to AI Overviews alone. Zero-click rate: According to…
When Google Ads Goes AI: What Does This Mean for Your SEO?
Key Takeaways: Google AI Max replaces DSA from September 2026 – a forced architectural shift that tilts the SERP in favour of Paid and AI-generated answers, and forces SEOs to rethink what visibility actually means. The…
Parasite SEO 2026: A Clever Traffic Hack – Or Just Black Hat With a Slicker Name?
Key Takeaways: Parasite SEO is no longer a footnote in 2026 – it’s the question of whether you borrow Google’s authority or whether Google takes it from you. Since the Site Reputation Abuse update (manual from…
Google March 2026 Core Update Complete: 12 Days and What Now
⚡️ TL;DR Update finished: Google officially completed the March 2026 Core Update on April 8, 2026 at 06:12 PDT (15:12 CEST). The rollout took 12 days and around 4 hours – within the announced two-week window.…
