What do you find in the SEO Kreativ blog?
Here in the SEO Kreativ blog I write about Google updates, AI Overviews and AI Mode, links and authority, content quality, crawling and indexing, GEO and LLMO, Search Console data and about how Google Search works.
Sometimes I take a Google update apart, sometimes I write a guide to one topic, sometimes I dig through my own Search Console data. For example, which internal links on this website actually make a difference. In the end it is always about what that means for your website. Not about what Google announced.
All blog posts are also in the German-language SEO blog. Use the search or just have a look around.
Detecting and Preventing CTR Manipulation: NavBoost, Detection Patterns, and Defensive SEO Checklist
⚡️ TL;DR NavBoost is real: Google’s leaked documents confirm that click data is aggregated over up to 13 months and used for ranking adjustments – which is exactly why CTR manipulation is a topic you need…
How Browsers Parse HTML and Why It Affects Your Rankings
Key Takeaways: Broken HTML can silently shift or destroy SEO signals - and AI crawlers like GPTBot or PerplexityBot often see only the initial HTML without server-side rendering, missing any content loaded via JavaScript. Search Off…
The AI Content Trap: Why a Google Drop Now Kills Your Entire AI Visibility
⚡️ TL;DR The cascade effect is real: Recent data from Peec AI shows: When Grokipedia crashed on Google, ChatGPT, AI Mode, and AI Overviews simultaneously reduced their citations-a domino effect that hits every single visibility source…
Google Discover Core Update February 2026 Completed: What the Newzdash Data Reveals
⚡️ TL;DR 22-day rollout completed: The February 2026 Discover Core Update has been officially completed since February 27th – a week longer than the originally announced two weeks. Data instead of guesswork: The Newzdash scorecard provides…
RankBrain, DeepRank, NavBoost: How Google’s AI Ranking Really Works!
Key Takeaways: Google has long ranked through an interplay of several AI systems rather than a single algorithm - and thanks to the DOJ trial (2023) and the API leak (2024), it is now documented which…
Googlebot’s 2 MB Crawl Limit: Timeline, Real-World Data, and What to Check Now
⚡️ TL;DR Documented Limit: Googlebot only indexes the first 2 MB of an HTML file for Google Search. The old 15 MB limit still applies to fetching and other Google crawlers. On February 11, Google softened…
Google Ranking Volatility in February 2026: Three Fronts, No Rest – My Analysis
⚡️ TL;DR Constant Turmoil: There hasn’t been a single quiet week in the SERPs since the December 2025 Core Update ended. Nine documented waves of volatility in seven weeks, 15 percent of all top 10 pages…
Semantic Search & Knowledge Graph: How Google Understands Meaning
Key Takeaways: Since the Hummingbird update in 2013, Google no longer understands just individual words, but the meaning behind them - and the Knowledge Graph with 500 billion facts (as of 2020) is the heart of…
Google Filters Out: Why Affiliate Sites Are Dying and Only Authority Sites Survive
⚡️ TL;DR My observation: Google seems to have written off the “affiliate site” concept – the market is slowly but steadily drying up, and this is just the beginning. The consequence: The air is getting thinner…
Crawling & Indexing: How the Google Index Works [Guide 2026]
Key Takeaways: Before your website can rank, Google must find it (crawling) and understand it (indexing). This two-stage process is the invisible foundation of every SEO strategy and the most common cause of missing rankings. Googlebot…
Social Share Buttons & SEO: Why 99.8% Never Click Them!
⚡️ TL;DR Usage negligible: 99.8% of mobile users never click on social share buttons – only 2 out of 1,000 visitors interact with them. Even Meta is finally discontinuing the external Facebook buttons on February 10,…
How to Track AI Visibility with Bing’s AI Performance Report
Key Takeaways: Bing Webmaster Tools have made AI visibility measurable since February 2026 with a dedicated AI Performance report. As of June 3, 2026, Google is following with its own dedicated reports. Bing shows how often…
