What do you find in the SEO Kreativ blog?
Here in the SEO Kreativ blog I write about Google updates, AI Overviews and AI Mode, links and authority, content quality, crawling and indexing, GEO and LLMO, Search Console data and about how Google Search works.
Sometimes I take a Google update apart, sometimes I write a guide to one topic, sometimes I dig through my own Search Console data. For example, which internal links on this website actually make a difference. In the end it is always about what that means for your website. Not about what Google announced.
All blog posts are also in the German-language SEO blog. Use the search or just have a look around.
Content Audit & Pruning: How to Systematically Identify, Evaluate, and Remove Dead Content
⚡️ TL;DR Not all “dead” content is created equal: Distinguish between pages that never performed and those in slow decline (Content Decay)-because the cause determines the cure. My 4-Point Scoring Model: Evaluate every URL based on…
Google Discover SEO: Everything You Need to Know in 2026
⚡️ TL;DR Discover ≠ Traditional Search: Google Discover doesn’t work via keywords, but through user interests, entities, and visual incentives – as an SEO, you need a completely different mindset than with conventional search engine optimization.…
First Dedicated Discover Core Update: Analysis, Impact, and Preparation for the DACH Region
⚡️ TL;DR Premiere: For the first time, Google is rolling out a Core Update that exclusively affects Google Discover – not traditional Search. Currently live for English-speaking users in the USA. Three Key Levers: The update…
Google Ranking Volatility January 2026: Why the SERPs Won’t Settle Down
⚡️ TL;DR The Situation: Since the conclusion of the December 2025 Core Update on December 29th, there has been no peace in the Google SERPs. Three distinct waves of volatility – on January 6th, 12th, and…
AI Infographics as a Quality Signal: Why Errors Harm Your Website
⚡️ TL;DR The Insight: Flawed AI infographics can be a warning signal for low-quality websites. Google’s John Mueller describes them on Bluesky as a “good sign that the rest of the page is likely a waste…
404 Errors in Search Console: What they mean and when you should act
⚡️ TL;DR The Takeaway: 404 errors are not a negative quality signal for Google. They are a normal part of the web and are expected from every website. John Mueller confirms: “That’s how the web is…
How does the Google search algorithm work? From crawling to ranking
Key Takeaways: The Google search algorithm is not a single piece of code but a complex system of many algorithms working in five phases - from crawling to final re-ranking by Twiddlers. The 2024 API leaks…
Google Core Update December 2025 Complete: The 18-Day Recap
⚡️ TL;DR The Update: Google officially completed the December 2025 Core Update on December 29, 2025. The rollout lasted 18 days and approximately 2 hours. The Situation: Volatility occurred in waves – with peaks on December…
SEO in the Age of AI Browsers: A Framework for Visibility in the Citation Economy
⚡️ TL;DR The New Currency: SEO is evolving from the click economy to the citation economy. Your goal is no longer Ranking #1, but being cited as a trusted source in AI responses. The Traffic Drop…
SEO in the Age of AI – My Interview on beachtenswert.info
⚡️ TL;DR AI is an Assistant, not an Expert: It helps with analysis and structure, but E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) comes exclusively from humans. Humanity Wins: Google’s Helpful Content System is the direct response to…
It’s finally here: How to add custom annotations in Google Search Console (Tutorial)
⚡️ TL;DR The Feature: Google has released Custom Chart Annotations. You can now save your own text notes directly within the timeline of your GSC performance reports. The Benefit: No more guesswork regarding traffic changes. Link…
Understanding Google AI Mode: How It Works, Access and SEO Impact
Key Takeaways: Google AI Mode is a separate chat tab inside Google Search that you open yourself. It has been available in Germany, Austria and Switzerland since 8 October 2025. The difference to AI Overviews: the…
