Google

Google Ads: Is this still advertising?

Google is testing a new ad label: Is this still advertising?

⚡️ TL;DR What’s happening? Google is testing grouping all ads under a single heading, “Sponsored results,” with the individual ads below it no longer having their own labels. The facts: This test has been running since…

Google Spam Update August 2025 finished

Google August 2025 Spam Update: Officially Complete – What You Need to Know

⚡️ TL;DR Status: The Google August 2025 Spam Update officially concluded on September 22. What was penalized? Specifically, low-quality, large-scale AI-generated content (Scaled Content Abuse) and the misuse of website reputation (Site Reputation Abuse). What to…

The new Google Store widget: Build trust, increase sales

The new Google Store widget: Build trust, increase sales

⚡️ TL;DR What is it? The Google Store Widget is a free badge that you can embed on your website as an online merchant. What does it show? It displays live data from your Google Merchant…

Google num=100 is history!

Google num=100 is history: Why this is an opportunity for smart SEO

⚡️ TL;DR What happened? On September 14, 2025, Google deprecated the num=100 URL parameter. It is no longer possible to retrieve 100 search results at once. What are the consequences? Data collection for SEO tools will…

Google Quality Raters Guidelines Update

Google Quality Raters Guidelines Update: What E-E-A-T, YMYL & AI now mean for your SEO

⚡️ TL;DR Stricter Rules for YMYL: Content on societal and political topics (“Government, Civics & Society”) will be scrutinized even more strictly for facts and expertise. Humans Beat AI: Purely AI-generated content without human review and…

Optimierung des Crawl-Budgets von Google

Optimize your crawl budget: How to get your content indexed faster

⚡️ TL;DR What is Crawl Budget? It is the limited number of pages that Google crawls on your website within a certain period. This budget is determined by server capacity (Crawl Rate) and the importance/freshness of…