SEO Kreativ

Where SEO meets creativity

I’m Christian, and I’ve been active in search engine optimization for over a decade. As an SEO consultant and product developer in the iGaming sector, I create innovative strategies to sustainably position websites in the search results.

Christian Ott
More about me

What you can expect here

🔍 SEO strategies & tests

Discover how continuous testing and data analysis lead to tailored SEO strategies. Here I show how targeted experiments help identify the optimal path to greater visibility in search results.

✍️ Semantic & holistic SEO

This section focuses on the relationship between content, user intent, and context. I explain how a holistic approach helps search engines better recognize and evaluate the value of your content.

📈 Google-Updates & Algorithmus

Google is constantly evolving – and so are the rules of search engine optimization. Learn how to adapt your website to the latest algorithm updates and respond to future changes.

⚙️ Technical SEO

The technical foundation of a website is the basis for successful SEO measures. From loading speed and indexing to structured data – here you’ll find practical tips to optimize your site’s technical performance.

🚀 Creative SEO approaches

SEO doesn’t always have to be conventional. Discover innovative and unconventional ideas to stand out from the competition and position your content creatively in the search results.

📚 SEO-Tools & Ressourcen

Efficiency and precision are the keys to success. In this section, I introduce useful tools, analytical methods, and resources that help you manage your SEO activities in a targeted way and continuously improve them.

Free creative SEO prompts, tools, and WordPress plugins

I’m constantly working on creative SEO prompts, smart tools, and useful WordPress plugins that make my daily work easier. Whether it’s faster analyses, smarter automations, or fresh approaches to content and technology – I test, optimize, and find ways to make SEO even more efficient.

And because knowledge should be shared, all of this is available for free. Here you’ll regularly find new tools, practical workflows, and ideas that truly help you in your SEO day-to-day. More updates and helpful resources are constantly being added.

WordPress plugins
Kreative SEO-Prompts, Tools & WordPress-Plugins

New on the blog: Take a look at my latest posts.

Google AI Mode & AI Overviews: Differences & What Matters Now for SEOs

Google AI Mode & AI Overviews: Differences & What Matters Now for SEOs

By Christian Ott

⚡️ TL;DR The Difference: AI Overviews are automatic AI summaries in the SERPs. The AI Mode is a separate chat tab that processes searches using the “Query Fan-Out” technique, providing deeper answers.…
Google Ads: Is this still advertising?

Google is testing a new ad label: Is this still advertising?

By Christian Ott

⚡️ TL;DR What’s happening? Google is testing grouping all ads under a single heading, “Sponsored results,” with the individual ads below it no longer having their own labels. The facts: This test…
Does structured data really improve visibility in AI overviews?

Does structured data really improve visibility in AI overviews?

By Christian Ott

⚡️ TL;DR AI needs facts: Google AI Overviews are based on AI that loves clear, machine-readable data. Structured data (Schema Markup) provides exactly these facts. Structures build trust: By marking up content…
All posts on my blog