SEO Consultant

SEO Kreativ – Christian Ott, SEO Consultant

Where SEO meets creativity
I am Christian – 12 years in SEO. As an SEO consultant, I develop strategies for sustainable rankings, from classic SEO to AI-supported optimization and GEO.
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Christian Ott - SEO Consultant
12+
Years of SEO
92+
Expert articles
3in1
SEO · AI · GEO
My name is Christian Ott – I am an SEO consultant and have been active in search engine optimization since 2014. During this time, I have built my own projects, worked as a freelancer, and developed strategies for highly competitive markets as a Product Developer in the iGaming sector. On SEO Kreativ, I share my knowledge from over 12 years of practice: from technical SEO and semantic optimization to Google updates and algorithm analyses, right up to the areas that are fundamentally changing SEO right now – AI-supported workflows and Generative Engine Optimization (GEO). My approach is always the same: test, measure, learn. Instead of textbook theory, you will find strategies here that I have tested in practice myself. In addition, there are free WordPress plugins and SEO prompts that I develop for my own daily work. If you are looking for an experienced SEO sparring partner or simply need fresh impulses for your search engine optimization, you have come to the right place.
12+ Years Experience
Highly Competitive Markets
Tech & Content
Strategic & Practical
SEO Consulting

You don't need theory. You need a plan.

For 12 years, I have been developing SEO strategies for highly competitive markets – from classic SEO to AI-supported processes and Generative Engine Optimization. Practical and without off-the-shelf solutions.
Get in touch →
Audit & Analysis
In-depth analysis of your website with a clear report and prioritized actionable recommendations.
Strategy & Execution
Concrete roadmap with measurable milestones – tailored to your goals and resources.
Sparring & Support
Experienced sparring partner for your team – during a relaunch, migration, or ongoing optimization.

What to expect here

Practical SEO knowledge – no theory, but proven strategies and current insights.

SEO Strategies & Tests

Good SEO strategies are based on data, not guesses. I regularly test different approaches – from title tag experiments and internal linking structures to content formats – and document the results here. This creates strategies that are not based on best practices from 2019, but on what actually works in the SERPs today.

Semantic & Holistic SEO

Individual keywords are no longer enough. Google evaluates content in context: How well does a page cover a topic? Does the content match the search intent? Here I explain how semantic optimization works – from entity-based content strategies and topic clustering to the question of how to align user intent and thematic depth.

Google Updates & Algorithm

Core Updates, Spam Updates, Helpful Content Updates – Google changes its algorithms several times a year. I analyze the impact of current updates, contextualize ranking volatility, and show which patterns can be identified. Instead of panic after every rollout, you will find well-founded assessments and concrete recommendations for action for your website here.

Technical SEO

The technical foundation determines whether Google finds and correctly processes your content in the first place. Crawling and indexing, Core Web Vitals, structured data, rendering, canonicals, hreflang – I explain the technical adjustments using real examples and show which measures have the biggest leverage for your rankings.

AI in SEO & GEO

Artificial intelligence is fundamentally changing SEO – from content creation and data analysis to the question of how content appears in AI Overviews and chatbots. Generative Engine Optimization (GEO) is the logical extension: visibility not only in classic SERPs but also in the answers of ChatGPT, Gemini, and Perplexity. Here I share strategies, prompts, and workflows for both areas.

SEO Tools & Resources

Good SEO requires good tools. I introduce tools that I use myself on a daily basis – from Google Search Console to crawling tools and AI-based analysis solutions. In addition, there are templates, checklists, and workflows that you can use to structure your SEO work more efficiently. All tested in practice, nothing from theory.
Open Source

Free SEO Prompts, Tools & Plugins

I regularly develop creative SEO prompts, clever tools, and WordPress plugins that make my everyday life easier. Because knowledge should be shared, all of this is available for free.
WordPress plugins for SEO workflows
AI prompts for content & tech
Regular updates & new resources
Discover WordPress Plugins →
Creative SEO prompts, tools, and WordPress plugins

New on the blog: Take a look at my latest posts.

Illustrated character pointing at a monitor with an input bar from which dashed arrows fan out to five search lines with differently filled clock icons

ChatGPT Fan-outs: What the Freshness Window Does to Your Page

By Christian Ott

Key Takeaways: Between 16.08.2026 and 20.08.2026 ChatGPT changed the syntax of its search calls. Instead of a JSON object, each search is now one line with a call type, a query, a…
Screen showing search results routed through an encrypted waypoint node to a web page

Google’s goto Links: Search Results Now Take a Detour

By Christian Ott

Key Takeaways: Google no longer links search results directly, but through an intermediate address on google.com/goto. On 26.08.2026 a Google spokesperson confirmed the rollout. The destination address is no longer written in…
Internal linking: which link first? Featured image of the seo-kreativ.de article on internal linking.

Internal linking: understand it, prioritize it, optimize smartly

By Christian Ott

Key Takeaways: Internal linking is every link that points from one page of your website to another page on the same website. It makes pages discoverable and it distributes weight between them.…
All posts on my blog