Google Filters Out: Why Affiliate Sites Are Dying and Only Authority Sites Survive
TL;DR My observation: Google seems to have written off the “affiliate site” concept – the market is slowly but steadily drying up, and this is just the beginning. The consequence: The air is getting thinner for…
Crawling & Indexing: How the Google Index Works [Guide 2026]
TL;DR Crawling is the discovery journey: Googlebot systematically searches the web via links, sitemaps, and Search Console. It follows an intelligent schedule based on crawl budget, page priority, and change frequency – not every page is…
Google Ranking Volatility January 2026: Why the SERPs Won’t Settle Down
TL;DR The Situation: Since the conclusion of the December 2025 Core Update on December 29th, there has been no peace in the Google SERPs. Three distinct waves of volatility – on January 6th, 12th, and 15th/16th…
AI Infographics as a Quality Signal: Why Errors Harm Your Website
TL;DR The Insight: Flawed AI infographics can be a warning signal for low-quality websites. Google’s John Mueller describes them on Bluesky as a “good sign that the rest of the page is likely a waste of…
404 Errors in Search Console: What they mean and when you should act
TL;DR The Takeaway: 404 errors are not a negative quality signal for Google. They are a normal part of the web and are expected from every website. John Mueller confirms: “That’s how the web is supposed…
How does the Google search algorithm work? From crawling to ranking
TL;DR The algorithm is a system: Google uses a complex system of numerous algorithms operating in five phases: Crawling (finding pages), Indexing (understanding and storing content), Query Processing (understanding the search intent), Ranking (Ascorer evaluates, AI…
Google Core Update December 2025 Complete: The 18-Day Recap
TL;DR The Update: Google officially completed the December 2025 Core Update on December 29, 2025. The rollout lasted 18 days and approximately 2 hours. The Situation: Volatility occurred in waves – with peaks on December 13…
SEO in the Age of AI Browsers: A Framework for Visibility in the Citation Economy
TL;DR The New Currency: SEO is evolving from the click economy to the citation economy. Your goal is no longer Ranking #1, but being cited as a trusted source in AI responses. The Traffic Drop is…
Google Core Update December 2025 – A Gift or a Grinch?
TL;DR The Update: Google rolled out the December 2025 Core Update on December 11, 2025. The rollout can take up to 3 weeks – potentially lasting into the new year. The Situation: Initial impacts are already…
SEO in the Age of AI – My Interview on beachtenswert.info
TL;DR AI is an Assistant, not an Expert: It helps with analysis and structure, but E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) comes exclusively from humans. Humanity Wins: Google’s Helpful Content System is the direct response to “soulless”…
